Parsons-Graphic Identity

Back to Parsons: Communication Takes Many Forms

Students investigate how fundamental principles of design relate to effective visual communication. Practicing the principles of design with type and image, students communicate graphic identity across media platforms.

Students select from a list of retail stores store and create a promotional branding campaign based on a specific art history period. After conducting research on the store and the period of art history, students create an imaginary store promotion based on an art historical theme. The promotion includes creation of: a logo, shopping bags, signage, an invitation brochure and a website including podcasts.